Brand Building Creating Brands for business growth Brand Building is generating awareness, establishing and promoting company using strategies and tactics. In other words brand building is enhancing brand equity using advertising campaigns and promotional strategies. Branding is crucial aspect of company because it is the visual voice of the company. Goal of brand building is creating a unique image about the company. Steps involved in brand building Define your brand Brand Definition Our clients hire us for defining their brand when they want to create a new brand or for transforming an existing one that is losing its relevance in the environment it operates in. This is the first step in any branding exercise and one that lays a strong foundation for years to come…Read More Differentiate & position your brand Brand strategy Product/service positioning, brand architecture, brand portfolio optimization, brand positioning, brand promises, personality mapping, brand core, mission & vision statement, brand tagline. Build and expose your brand Creating attention, interest, desire and action defines the very process of brand awareness where the main aim is to let people know you exist and then draw their attention followed by action. Personalize your brand Once the brand has a firm brand strategy, voice and identity, it becomes important to reflect it consistently across brand experiences. It is often said, if you want to demand premium, enhance the experience. We work with clients across different kinds of brand experiences that form a key part of the customer journey. Review your brand It is not just important to create a great brand experience. Brands become a brand when the experience is repeated consistently over a long period of time. This is often a bottleneck even for established brands. We provide services to ensure that your brand is compliant at all times Key Services Consumer Branding Practice We use semiotics and ethnography to understand consumers and categories and define brands sharply. Corporate Practice Purpose driven companies are aligned internally with a common culture. They have higher market caps, have more loyal customers, are able to command a premium, attract better talent and they bring in investors. SME’s & Start-ups In India, SMEs can significantly add to their valuation as well instill pride in internal teams through a robust branding exercise. A good branding exercise will go beyond a cosmetic logo and define organizational values and culture.